Authored study notes for the Marshall elasticity practice clip. These bullets are a human outline of the script below. They are not a WhisperWeb model result. Topic: price elasticity of demand (PED) Definition: PED = percent change in quantity demanded / percent change in price Source named in the lecture: Alfred Marshall Worked number: PED 2.5 means a 1 percent price rise cuts quantity demanded by 2.5 percent Rule: demand is elastic when |PED| > 1 Review flag: check the sign and the units before quoting the number